Women are trending according to Amy Webb @webbmedia She gave a packed talked to a packed session, not only running through her her top ten tech trends, but gave her “secret sauce” to help us analyze for ourselves.
Her top two stood out from the pack, and both of these are key in our information centers.
“Consumers are becoming more and more distrustful of all content. As a result we starting to see the emergence of tools to verify.” She went on to call the Super PAC App “phenomenal” and highlighted another great app from MIT: Truth Goggles
Building on these trends, might we create some type of verification or scoring system for journalists? Just how vetted, and trusted are we, she asked.
This VERTICAL video caught my attention. Her example in an amusing breaking news alert “I am out of coffee,” was a perfect example of “video has really become it’s own thing.”
While “video equals money,” she points out, with “everyone focusing on video, the problem is not everyone does it well.” Highlighting the Pepsi site, “And they are doing fat cat stories…Pepsi is doing original” content.
She pointed to Huffington Post as a process to emulate, for they are “not concerned with crafting content. They are working on the experience…”
Her words of advice: Figure out a very clever distribution fist. Then worry about your content.
And on to numbers 3 through 10.
3. Directed advertising
4. Responsive design
5. Algorithm based news (stories written by machine…)
6. Atomic units of news – think in terms of iTunes. Protypes based on who you are you get the right unit of news for you.
7. Utility based applications – Her example came from Cloth, http://www.clothapp.com/ an app where you take a picture of all your clothes, then it will provide suggestions of what to wear based on weather and your wardrobe.
8. Wearable technology – her purse charges her phone. We will bceome “walking batteries.” http://everpurse.com/
9. Ambient social networks – utilities that live on top of your networks, that create a bubble of information around you in a specific place. “If I was a reporter this is game changing technology,” she noted.
10. Women – Women are more and more vocal and they are demanding to be heard. Have a women’s vertical, but NOT a mom’s site. It’s a surefire way to get traffic to your Web site.
— more later on her secret sauce…. I am off to hear more great speakers. — NancyAndrews